Four collections a year, with a team of four.
Two years as designer and project manager for Stato Bradipo, an Italian clothing brand made from deadstock fabrics. I designed the brand, the Shopify store and the launch system that allowed the team to release four collections in a year instead of one. Revenue grew by 150% as a direct result.
- Role
- Designer & Project Manager
- Years
- 2024 to 2025
- Team
- 4 people
- Tools
- Shopify, Figma, Notion, AI workflows
- Result
- +150% revenue year on year
One collection a year, and no system to grow.
When I joined in 2024, Stato Bradipo was selling through a Wix site with no brand system, no visual hierarchy and no clear path to purchase. The brand works with deadstock fabrics: every collection is limited and can't be restocked, so launch day is everything. The site simply wasn't built for it.
Before designing anything, we collected over 300 survey responses from the community. The answer was clear: people bought Stato Bradipo for its ethics. Natural, comfortable fabrics. A wide size range that represents every body. Production on demand through preorders. Handmade from start to finish.
That shaped the product page. During launches, with hundreds of people on the site at once, everything a customer needed to buy with confidence had to live on the page itself: fabric, fit, sizing, how the piece is made. With all of it in view, customers could choose exactly what they wanted without rushing. Less anxiety, a calmer and quicker purchase.
Before
After
Brand, store and operations, designed as one system.
A brand system built to change four times a year
A design system built from scratch: colour palette, typography, UI components and layout rules. Each collection needed its own mood while still reading clearly as Stato Bradipo.
A Shopify store designed for launch day
Most customers bought from their phones, so every page was designed mobile first. I designed the store, built it and kept it running for two years, updating products, variants and copy for every drop. On launch day it held 1,545 people at the same time.
Operations that let a team of four move fast
Four collections a year with four people is only possible if everything repeatable runs on its own. I was the only one on the team using AI fluently, so I built the tools around it: ChatGPT for writing and content, Zapier to automate the steps between tools, an AI chatbot for customer care, and Notion as the shared base where the team planned and tracked every launch.
The same four steps, four times a year.
Every collection followed the same system. Repeating it, and improving it each time, is what made four launches a year possible with a team of four.
- Step 01
Creative concept
A visual and narrative direction for the collection, set before anything else.
- Step 02
Shooting
Photo shoots planned and run around the concept.
- Step 03
Store update and copy
Products, variants, copy and page design updated in Shopify for every drop.
- Step 04
Launch
Daily newsletter, editorial calendar and order management around the launch.
What changed in the first year.
- 4
- collections in 2024, up from one a year
- +150%
- revenue compared with the previous year
- 1,545
- people on the site at the same time during a launch
A small team with a flat structure.
We were four people. Problems reached the people who could solve them quickly, decisions moved sideways when they needed to, and everyone was willing to change what wasn't working. Alongside the online launches, we also ran one branded event and two festival markets.
I didn't build Stato Bradipo. I built what made it possible to run it four times a year.