Skōn Dental
Making a dental studio feel like somewhere you want to be.
A proposal for a cosmetic dental studio in London, sent through a cold email. A calm, editorial homepage that brings warmth to a category that usually feels clinical, so that choosing a dentist feels like a decision made at ease.
- Year
- 2026
- Role
- Brand & UX/UI Designer
- Platform
- Responsive website
- Type
- Proposal, sent via cold outreach
Toolbox
Claude (Opus 5)
Brainstorming and wireframes
Claude Design (Opus 5)
Design drafts and exploration
ChatGPT Images
Generated context images
Claude Code (Fable 5)
Built the first version from the terminal
Refero
Sourced the design system reference
GitHub
Hosted the repository
Vercel
Deployed the site
v0
Refined the layout in design mode
A first test of an AI-assisted workflow.
When I started working with advanced AI tools, I wanted to build a workflow of my own: one that would extend my skills and make execution faster and more competitive, without losing quality. SKŌN, a dental studio in my new London neighbourhood, was the first project I tested it on. I designed a new visual identity and website for them and sent it to the studio as a proposal, through a cold email.
- 01
Finding the opportunities
Their colour palette intrigued me: it matched the interiors of the studio and gave the brand a clear starting point. Everything else was weaker. The layout was flat, information was poorly distributed, images were placed without a creative composition, and messages and offers didn't land. I wrote down every problem and opportunity I saw, and that list became the brief.
- 02
Wireframes
Starting from that list, I used Claude to generate several wireframes of the same page, compared them and chose the structure that answered the brief best.
- 03
Copy
I rewrote the full page starting from the studio's original text. Then I edited it by hand: removing generic AI phrasing and refining language and syntax until it sounded like a real studio, not a template.
- 04
Visual system
For the layout and UI kit I used the design system of Function Health, a US health startup whose palette was almost identical to the studio's, sourced through Refero. Its documentation became the main reference for the layout. At this point I had four inputs ready: design system, wireframe, copy and context images.
- 05
Build and refine
I built the first version of the homepage with Claude Code, created the repository on GitHub and connected it to Vercel to deploy it. Then I refined everything in v0, using design mode for targeted changes to layout and visual details.
What I learned
This project was about making the tools work together, turning ideas into real design while avoiding generic results. Once I felt confident with the workflow, I decided to spend much more time on design and aesthetic exploration. That is what changed in the next two projects: Scandihus and Social Yoga.